SWEET TEMPTAION
Author: Melanie Streich Photos: Messe Düsseldorf Edited to ABC Plastics News, by Jukka Silén Publihed with Permission of Messe Düsseldorf The confectionery and baked goods segment is an excellent example of the important impact packaging can have on consumer decisions at the point of sale (POS). Almost no other industry benefits as strongly from seasonal […]
