UNDERSTANDING CONSUMER BEHAVIOR BASICS IS AN ESSENTIAL ELEMENT IN THE DEVELOPMENT OF CUSTOMER RELATIONS MANAGEMENT

Text and pictures: Dr Jouko Huju DBA, GMBA Finland and Dr Thomas Dammrich DBA, GMBA USA Proper customer relations management is not just a list of names, e-mails, phone numbers or Christmas cards. Understanding the behavioral thinking process is of paramount importance in refining the personal approach to your customers. In this paper we will look […]